How to Design Like a Coach: Unleashing Your Inner Badass in the Creative World.
Blow up your design approach and coach instead. Here's what I mean:
Goal-Driven Clarity: Cut through the client BS. What's the real aim behind the design?
Probing Questions: Ditch the yes-no nonsense. Get your clients thinking and talking.
Client-Solution Perspective: Flip the script. How would they solve it? Expose biases and educate.
Masterful Listening: Shut up and listen. It's not just about talking; it's about understanding.
Image credits: Tony Robbins—Joe Lederer, Steve Jobs—Matthew Yohe.
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